When it comes to promoting your accountancy firm online, Google is one friend that you need to get on your side. Ensuring you have the right presence on Google can make or break your brand, so you want to get it right you need to think about having a marketing strategy.
Thankfully, Google can make it as easy for you as possible. It has developed various tools that are designed to make your online presence even easier to build. One example of this is Google Business Profile, formerly known as Google My Business.
Want to know more about Google Business Profile? Take a look at these digital marketing for accountants guide that helps you understand the basics of this useful functionality.
Start by claiming your listing
So long as your business is already on Google, you should find claiming your Google Business Profile listing easy. However, if it hasn’t been set up, you will need to add it to the platform.
Claiming it is a simple process; you need to be able to provide essential information that relates to your business, such as your name and which category best fits what you do. You will also need to provide your contact details, website and other relevant information then you are ready to get verified.
Verify your listing
The next step is to verify your listing. This will allow it to go live and be featured online. After claiming your listing, you will receive a verification postcard from Google around the five-day mark. Once you have this, you need to enter it online; this will allow you to gain access to your listing and give you the chance to use the key analytic tools that it provides you with.
Complete your listing
Once you have a verified listing, you want to double-check that the information it holds is both accurate and complete. You want your business name displayed to match the one used on both your website and social media.
Not only this, but you also want to ensure that your SEO efforts are at the front of your mind. This includes keywords and keyword phrases, as having them in your business description and the description of your services will help Google find you when your potential audience search for relevant keywords online.
Get some reviews
Once you have added photos and all your information is up and correct for your listing, you need to encourage your past clients to leave you reviews. The first way to do this is to ask them for reviews simply; then, you also need to make sure that the process of leaving you a review is as easy as possible.
The more reviews you get, the better that other potential clients will feel about using your service and trust in what you are going to be able to do for them.
SEO services for accountants are something that you need to get right for your business to succeed. Rather than be a “hope for the best” approach, it is essential that you acquire expert help to promote what you can do and attract as many clients as possible.