Frozen food line development can help you expand your existing food operation by selling it through retail outlets or the local groceries. You already have a market for your specialty dishes and adding frozen food line will be the best way for developing your business. It will help to offer your existing consumer wide options as well as generate new consumers. Thus, the bottom line of your food business will increase.
To increase frozen food business sales, use the following strategies
Market to millennial
Research suggests that consumers below 40 years have increased their consumption of frozen fruits and vegetables by 59% in the past decade. Young adults are stuck with consistent parental reminders of eating their vegetables. Frozen fruits supplier can target health conscious young consumers because their habit of eating veggies & fruits will not shift even after they age.
Concentrate on health & wellness
Besides eating healthy, trend is towards wellness. It means consuming organic and natural products. With aging population seeking to lead healthy lifestyle as they grow old and even millennials looking forward to better-for-you drifts, will consistently offer frozen fruit and vegetable business good growth opportunities. Health conscious awareness is growing and can be taken advantage of by satisfying such shopper’s preferences.
Offer frozen food as solution
Several shoppers come looking for affordable and healthy meal solution to feed their family. Due to busy lifestyle, there is a need for easy and quick meal solution. Pair frozen products with other beverages and food in the store, so as to offer total meal solution.
For example, full-prep frozen lasagna paired with starter salad is a health meal solution. A survey reported that 55% working women prefer frozen food because of the convenience to cook dinner. Average meal prep takes an hour but ready to use [cleaned and chopped] frozen fruits and veggies save time as well as eliminates waste.
Display varieties and innovation
Frozen food manufacturers are offering more organic options, culturally inspired flavors, single serve portions, etc. Retailers can display the innovative items on the frozen isle using signage. Sampling demos will eliminate the guesswork from purchase equation and has proved to increases sales.
Enhance in-store visuals
Frozen aisles are big, sterile and cold, which hardly attracts consumers to spend time looking through the displayed frozen fruits and vegetables. The focus on purchase point needs to be transformed including signs for new items, attractive food photographs, and dietary benefits. Video and digital media is a language that can engage the millennial community.
